Case Study

Theatre Marketing Director

Managed full-funnel promotion for 8 theatrical productions, from content calendars to visual execution across digital and print.

Execution Details

Multi-Channel Content Strategy

Content Calendar Management

Developed and executed 3-week content calendars for 8 distinct productions, ensuring daily promotional pushes across all platforms. This included managing deadlines, approvals, and asset distribution.

Digital Content Production

Produced engaging TikToks, Instagram reels, flyers, YouTube vlogs, and official production trailers. Focused on short-form video for audience engagement and long-form content for deeper narrative dives.

Brand Consistency & Coordination

Maintained strict visual identity across all campaigns while coordinating with directors, cast members, and theatre leadership. Ensured all messaging and visuals aligned with each production's unique theme and brand guidelines.

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